Industry

Americans spend over $64 billion a year on weight loss and nutritional products, a figure which has grown steadily and consistently for the past 30 years. Consumers are aware that, for the most part, a substantial number of these “magic” pills and supplements do not work. Consumers are ready, and will readily pay for products and services that will produce results that are healthy, convenient, satisfying, and fit well into today's busy lifestyle.

Industry facts and trends

The health club and wellness industry is experiencing the largest growth in its 40-year history. America’s shift towards wellness and preventative medicine has proven to be a boom for the health club industry. Over 100 million members are expected to join U.S. health clubs by 2010, a 118% overall increase.

Studies show that healthy lifestyle programs, such as those featured in the BalanceDiet™ brand, are more popular with consumers over time. Our programs have significant advantages over other such diets – over half (54%) of popular healthy lifestyle diet users (Such as BalanceDiet™or the South Beach Diet) say that their weight loss to date has either met their goal or exceeded their expectations, compared to only 22% of those on a specific mean or menu plan.

Industry fast facts

Revenue in the health, fitness, and beauty industries totaled over $75 billion in 2009. (U.S. only)
Each of these sectors has experienced double-digit growth annually since 2003, with future growth projections expected to be larger.
Over 89% of U.S. women have expressed dissatisfaction with their current physical appearance, and have expressed a desire to change.
50% of women and 25% of men are seeking to lose weight.
30% each are actively seeking to maintain current weight.
Most people have attempted to diet using more than one method. On average, dieters try one method or another for about six months at the rate of more than one per year for two years.
Weight loss and ancillary service purchases are predominantly made by women (72%).

Please click here to receive more information about becoming a franchisee

For a schedule of our "Meet Our Team" seminars and Discovery Day, please click here.

Sources: IHRSA (International Health Racquet Sportclub Association), ASD (American Sports Data), Deutche Bank Research 2009.

<< Back